Is INSTAGRAM Driving towards the end? — Instagram deletes active accounts, why and what to do?

What is happening with Instagram? Why are they deleting /disabling their user’s accounts? Is it the end of Instagram…

Instagram is one of the most popular Social media platforms. And it seems like a golden opportunity to advertise your business, blog, or just become the “influencer.”

While I see many marketing GURUS tell you how to get more followers, sales, and leads on IG, none of them tell you what will happen if IG deletes or disables your account.

While Instagram is a fantastic platform, keep in mind that it’s not the only SOCIAL media platform, and you do not own it. This means If IG deletes your account, you lose everything.

Instagram has tightened its policies when it comes to copyrights, following, and advertising. As they are one of the leading platforms in social media, they also get a lot of pressure to let FAKE news, SPAM, or inappropriate content be seen/shared, etc.

So after the elections( United States President), IG started disabling and deleting accounts left and right. Many of you still do not know the reason behind it. But here are some RULES you need to keep in mind in order not to get DISABLED.

COPYRIGHT ISSUES — USING PICTURES, VIDEOS, TEXT without approval.

Somehow there is no way back once you get reported for Copyright infringement. Instagram has become very strict about it. I understand that some people (photographers) put tons of work and time into their content, and then someone decides to use it for Free and grow the following, which is not a fair game. As we know, to succeed on IG, you need unique content to stand out.

I always tell my clients to never REPOST pictures without asking the owner if they are okay with the repost on your account and add CREDITS.

Next, do not use pictures from GOOGLE. You might just start and do not have the budget for a photographer or don’t know how to take photos by yourself.

But using pictures from GOOGLE or PINTEREST without permission will bring your account trouble at one point. Sooner or later

Can you imagine you are starting your account, and in the beginning, you use pictures from here and there… At one point, your account grows, and you have a decent following, great sales, and reach… And then, all of a sudden, your account gets disabled… And the reason is a copyright issue, or you get the letter from a lawyer.

Instead, use stock photos; one good option is Shutterstock or if you wish to stand out more with designs and pictures, use Canva. These are great and low-cost options.

Another option is to use Unsplash, ( FREE OPTION)

2. FOLLOW /UNFOLLOW

Over the few years, “Instagram gurus” are telling you that one of the fastest and best methods is to grow is do the Follow/unfollow method. Those who are not familiar with what is follow /unfollow; It`s basically that you follow X amount of people to hope they follow back.

Yes, it can work sometimes. But I find it completely useless, as you are following people you never engage with, so YES, you have a number, but no one still cares about your posts unless your content is VERY UNIQUE and STANDS out.

The best way to grow on social media is by building relationships. If you follow someone, make sure you regularly comment, engage with them, and like this, you will have a ripple effect. If you are serious about growing your Instagram followers, then in 2021 you need to have an AD BUDGET.

With the new rule, IG disables accounts that unfollow way too many people in one go.

It just happened to a client of mine. As she was following way over 6000 people, we needed to get the following down. A week later, we were disabled.

So heavy unfollow is quite dangerous for your account.

3. USING 3rd party apps.

I believe IG still has some glitch on their system in terms of that. Or they are trying to push other “scheduling businesses” out of business as now Facebook has it`s own CREATOR Studio.

I don’t know what their plan is over there, but many accounts have been deleted for the reason that they use 3rd party apps. And looks like sometimes it includes other Scheduling apps such as Planonly, Tailwind, or Hootesuite.

Once again, other apps such as followers tracker, followers growth, or….. These are quite dangerous for your accounts, so delete them as fast as you can.

4. Someone reported your account for nudity, violations, or SPAM.

This is something that I find questionable, I have been reporting for years about the Fake account which uses my pictures, and nothing ever happened. The account is still there.

Simultaneously, some “haters” can report a normal account or account with a different opinion than the “rest of the world.” And your account can get deleted for this reason. Somehow this comes under the FREEDOM OF SPEECH.

Then again, I know situations where moms breastfeed their children, and their posts are taken down referring to “nudity” or their accounts get disabled

Well, I think here AI systems are walking on a thin line. And is IG artificial intelligence always right, no… It’s a robot… It’s trained to see things in one way or another.

5. Too much activity — Inactive ACCOUNT.

As their algorithms are trained in terms of knowing what is “normal” human behavior like liking, commenting, or following. If yall of a sudden there is a higher activity, ( commenting, liking, engaging)

You are most probably going to come across action blocks, activity limitations, etc.

Which again is somehow ridiculous. It is a social media platform; let me engage as much as I want. But as there are many bot programs out there, which can harm spreading hate speech or spam, and this is how the system “protects” it.

6. No contact details. — phone number, email, or.

Well, here is the thing: Instagram will delete your account if it doesn’t have a phone number or email address. It is already considered a spam account, and once you reach a certain level of activity, you will come across this message:

Plus, if you have a business account and try to do dropshipping or business that doesn’t have real information such a location, website, and constant details. It will get disabled at one point.

One of the biggest mistakes you are making in your marketing is that you focus on INSTAGRAM and FOLLOWING. Like I said before, IG is an excellent platform, but you do not own their rules.

If Instagram is going to get shut down today, what are you going to do next?

This is why switch your focus from FOLLOWERS to BUILD relationships, client base, and more. The best way is to build your email list. The second is to create a powerful presence on GOOGLE. And keep in mind that IG is not the ONLY SOCIAL MEDIA platform.

Yes, posting on another social media is time-consuming, but if you are in it for the long term, start building all of them today: Facebook, Pinterest, Twitter, Youtube, and Blog.

If you wish to learn more about social media marketing that works, regardless you have followers or not, then Follow for more.

Passionate about Marketing, Photography and sharing my journey of success with others. Find out more about me on www.msblifestyle.com / Twitter: ms_birgith

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