THIS IS EXACTLY WHAT I AM TALKING ABOUT!
People i work with or helping them with their business. Always come up with the story I NEED 10 K followers. I am like, yeah and then what?
Well, then my business will grow. Once they get 10 K followers they realize, no it will not, if their content is bad. And then they are in a dead circle, since they bought followers now their organic engagement is down and getting out from there takes double the work.
GREAT ARTICLE!! Sharing on my Twitter.